Nick of WILKPWR in three poses: mid-workout, flexing, and at rest

⚡ atlanta · fitness creator

Wilkpwr

ugc partner brand partner fitness coach

a corporate professional who rebuilt himself in the gym, and now helps others do the same. fitness content built on data, not hype: video for brands, partnerships with products i actually use, and coaching for people who want results they can measure.

01 / about

built a career.
then rebuilt myself.

i'm nick, the person behind wilkpwr. i built a corporate career at companies like amazon, salesforce, and soundcloud, and i have a psychology degree. along the way i took the same discipline that worked at the office and applied it to my own health, and transformed.

now i use both sides to serve others. brands get a creator who understands business, deadlines, and professional standards. clients get a coach who knows what it takes to change while holding down a demanding job.

the content is direct and fact-forward. no motivational speeches, no miracle claims. training, food, and body composition, backed by numbers i track on myself: dexa scans, bloodwork, and a smart scale.

based in
atlanta, ga
background
corporate business · psychology
audience
men in their late 20s who train
formats
short-form vertical video
platforms
instagram · tiktok
voice
direct, data-led, no fluff

02 / what i do

three ways
to work together.

brands can hire me to make content for their channels, partner with wilkpwr on mine, or both. clients can train with me 1:1.

— ugc partner

content for your brand

for brands that need creator video

short-form video made for your channels and ads, filmed and edited by someone who actually trains.

  • product demos and first impressions
  • workout and routine integrations
  • voiceover explainers
  • multiple hooks per concept for testing
how ugc works →

— brand partner

partner with wilkpwr

for brands that want my audience

sponsored posts, ongoing ambassadorships, and affiliate partnerships on @wilkpwr, with products that fit how i train.

  • sponsored posts and series
  • long-term ambassadorships
  • affiliate links and codes
  • apparel and product collaborations
partnership fit →

— fitness coach

1:1 coaching

for people who want measurable results

personal training and body recomposition coaching, structured around data instead of guesswork.

  • custom training programs
  • nutrition targets
  • dexa and smart-scale tracking
  • regular check-ins
coaching tiers →

03 / ugc

creator video,
your channels.

you get the content and the rights to run it. i bring the fitness credibility and the camera.

formats

  • product demo 15–45s
  • first impressions / unboxing 15–30s
  • "how i use it" routine 30–60s
  • voiceover explainer 30–60s
  • hook variations for ads 3–5 per concept

process

  1. briefyou share the product, goals, and where the content will run.
  2. conceptsi send angles and hooks before anything is filmed.
  3. shoot and editfilmed in the gym and kitchen, edited for vertical.
  4. deliverfinal files plus a round of revisions. usage rights agreed up front.

04 / brand partners

products i'd
actually use.

the categories that fit wilkpwr. if your product helps people train, eat, recover, or measure progress, let's talk.

01supplements
02wearables and smart scales
03nutrition and meal prep
04training apparel
05recovery and sleep

media kit available on request. it covers audience, recent performance, and rates.

05 / standards

how i work.

◆ 01

honest claims

no miracle results. if it isn't backed up, it doesn't go in the script.

◆ 02

clear disclosure

sponsored content is always labeled. audiences trust it more that way.

◆ 03

real use

i only promote products i've used and would recommend unpaid.

◆ 04

on time

agreed dates, agreed revisions, no chasing.

06 / coaching

1:1 coaching.

three levels, depending on how closely you want to track progress.

waitlist open · spots limited

standard

for getting the basics right

  • custom training program
  • nutrition targets
  • regular check-ins

performance

for tracking it properly

  • everything in standard
  • smart-scale tracking
  • dexa body comp scans

premium

for the full picture

  • everything in performance
  • metabolic panels
  • in-person training sessions

07 / contact

let's build
something.

email me with your brand or goal and what you have in mind, and i'll get back to you. or connect on socials to see the work.

ugcsubject line: "ugc" + your product
partnershipssubject line: "partner" + your brand
coachingsubject line: "coaching waitlist"